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• W2308783119 abstract "The study has been undertaken to understand the individual decision on the selection for their preference of food. This is a descriptive study which is also exploratory in nature tapping on to key attributes like price comparison, food quality etc. that contribute as factors to influence the decision of an individual to choose their food among the retail food chains available. A questionnaire was devised as the instrument of survey and responses has been collected from 300 candidates in Chennai. Thereafter the collected data was analyzed using IBM’s Statistical Package for Social Sciences (SPSS). By this study we can identify the factors that could be used to the best asmotivators to induce citizens to choose their preference of food among the available retail food chains. From this study it is found that factors like price comparison, food quality and frequency of online ordering plays a role.  The study has been undertaken to understand the individual decision on the selection for their preference of food. This is a descriptive study which is also exploratory in nature tapping on to key attributes like price comparison, food quality etc. that contribute as factors to influence the decision of an individual to choose their food among the retail food chains available. A questionnaire was devised as the instrument of survey and responses has been collected from 300 candidates in Chennai. Thereafter the collected data was analyzed using IBM’s Statistical Package for Social Sciences (SPSS). By this study we can identify the factors that could be used to the best asmotivators to induce citizens to choose their preference of food among the available retail food chains. From this study it is found that factors like price comparison, food quality and frequency of online ordering plays a role." @default.
• W2308783119 created "2016-06-24" @default.
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• W2308783119 date "2016-03-21" @default.
• W2308783119 modified "2023-09-23" @default.
• W2308783119 title "A STUDY ON CHANGING CUSTOMER PERCEPTION TOWARDS ONLINE RETAIL FOOD CHAINS IN CHENNAI" @default.
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