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- W2312098719 abstract "This working paper focuses on the choice of a franchise by a potential franchisee who stars a store for the first time. The aim is to analyze the relationship between two signals - brands value and price- which have been sent by the franchisor, and the choice of a franchise. The Signaling Theory has been used to analyze this relationship. Using data panel methodology, we conclude that brands value, initial franchise fees and investment are the signals which have been taken into account by the Spanish franchisees to start a franchise store during period 2002-2008." @default.
- W2312098719 created "2016-06-24" @default.
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- W2312098719 date "2013-01-01" @default.
- W2312098719 modified "2023-09-27" @default.
- W2312098719 title "Influence of brand and price on the decision to start a franchise store" @default.
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