Matches in SemOpenAlex for { <https://semopenalex.org/work/W231266059> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W231266059 abstract "The purpose of this study was to identify final year undergraduate students’ attitude toward university advertising. A total of 306 final year undergraduate students from four different faculties (Education, Science, Electrical, and Mechanical) at Universiti Teknologi Malaysia were selected using a multi-sampling method. In order to assess students’ attitude, the important factors that influence students’ decision to choose a university were identified. These factors were divided into six main categories: i) educational, ii) economic, iii) university campus environment, iv) environmental facilities (on campus), v) environmental facilities (outside the university campus), and vi) related career opportunities. In addition, parental education, family monthly income, and students’ personality were considered as other potential factors to be assessed. In this study data analysing process were done through development statistical tests such as T-test, Cronbach’s alpha, Spearman correlation, and Multiple Regression. The findings indicated that there were significant positive relationships between students’ personality and their attitude toward the six main categories. The findings suggested that Educational Category was a strong predictor that influenced students’ attitude with the Accepting and Rational personality types. The environmental facilities (on campus) influenced students’ attitude with the Responsible and Reserved personality characteristic types. The results of this research may help universities to provide appropriate and useful information in their advertisements to prospective students. Such information may contribute to career and decision making among prospective students for higher education." @default.
- W231266059 created "2016-06-24" @default.
- W231266059 creator A5005522001 @default.
- W231266059 date "2013-07-01" @default.
- W231266059 modified "2023-09-26" @default.
- W231266059 title "Final year undergraduate students attitude toward the University Advertising" @default.
- W231266059 hasPublicationYear "2013" @default.
- W231266059 type Work @default.
- W231266059 sameAs 231266059 @default.
- W231266059 citedByCount "0" @default.
- W231266059 crossrefType "dissertation" @default.
- W231266059 hasAuthorship W231266059A5005522001 @default.
- W231266059 hasConcept C106906290 @default.
- W231266059 hasConcept C145420912 @default.
- W231266059 hasConcept C151730666 @default.
- W231266059 hasConcept C15744967 @default.
- W231266059 hasConcept C171606756 @default.
- W231266059 hasConcept C187288502 @default.
- W231266059 hasConcept C2777267654 @default.
- W231266059 hasConcept C3019512768 @default.
- W231266059 hasConcept C509550671 @default.
- W231266059 hasConcept C70410870 @default.
- W231266059 hasConcept C71924100 @default.
- W231266059 hasConcept C77805123 @default.
- W231266059 hasConcept C86803240 @default.
- W231266059 hasConceptScore W231266059C106906290 @default.
- W231266059 hasConceptScore W231266059C145420912 @default.
- W231266059 hasConceptScore W231266059C151730666 @default.
- W231266059 hasConceptScore W231266059C15744967 @default.
- W231266059 hasConceptScore W231266059C171606756 @default.
- W231266059 hasConceptScore W231266059C187288502 @default.
- W231266059 hasConceptScore W231266059C2777267654 @default.
- W231266059 hasConceptScore W231266059C3019512768 @default.
- W231266059 hasConceptScore W231266059C509550671 @default.
- W231266059 hasConceptScore W231266059C70410870 @default.
- W231266059 hasConceptScore W231266059C71924100 @default.
- W231266059 hasConceptScore W231266059C77805123 @default.
- W231266059 hasConceptScore W231266059C86803240 @default.
- W231266059 hasLocation W2312660591 @default.
- W231266059 hasOpenAccess W231266059 @default.
- W231266059 hasPrimaryLocation W2312660591 @default.
- W231266059 hasRelatedWork W1979265386 @default.
- W231266059 hasRelatedWork W1997989249 @default.
- W231266059 hasRelatedWork W2009367959 @default.
- W231266059 hasRelatedWork W2091851695 @default.
- W231266059 hasRelatedWork W2120582088 @default.
- W231266059 hasRelatedWork W2149822617 @default.
- W231266059 hasRelatedWork W2284636780 @default.
- W231266059 hasRelatedWork W2338134672 @default.
- W231266059 hasRelatedWork W2516404159 @default.
- W231266059 hasRelatedWork W2525193281 @default.
- W231266059 hasRelatedWork W2774559112 @default.
- W231266059 hasRelatedWork W2784331747 @default.
- W231266059 hasRelatedWork W2907534357 @default.
- W231266059 hasRelatedWork W2982423562 @default.
- W231266059 hasRelatedWork W2987451161 @default.
- W231266059 hasRelatedWork W3003689050 @default.
- W231266059 hasRelatedWork W3088712222 @default.
- W231266059 hasRelatedWork W3128823457 @default.
- W231266059 hasRelatedWork W3166178354 @default.
- W231266059 hasRelatedWork W3211386220 @default.
- W231266059 isParatext "false" @default.
- W231266059 isRetracted "false" @default.
- W231266059 magId "231266059" @default.
- W231266059 workType "dissertation" @default.