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- W2313504779 abstract "➤ Future comparative marketing studies will profit from a conceptual framework of what must be compared among marketing systems. Unlike other constructs proposed, this one focuses on comparing marketing systems, rather than on analyzing the impact of their environment." @default.
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- W2313504779 date "1966-05-01" @default.
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- W2313504779 title "A Construct for Comparative Marketing Research" @default.
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- W2313504779 doi "https://doi.org/10.1177/002224376600300204" @default.
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