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- W2313541358 abstract "Abstract The aim of this article is to analyse the sense and evolution of advertising communication strategies since the phenomenon of climate change appeared and started to be projected by the media, which simultaneously sparked off the public opinion debate. Several publications are examined so as to understand how environmentalist keys about publicity are reflected in scientific literature. The article pays particular attention to how the business perspective becomes a social and communication agent." @default.
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- W2313541358 date "2014-03-01" @default.
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- W2313541358 title "Advertising and climate change, relationships and divergences" @default.
- W2313541358 doi "https://doi.org/10.1386/iscc.5.1.107_1" @default.
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