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• W2313654816 abstract "Abstract Consumer awareness of and concerns for the environment have increased significantly and environmental concerns now represent one of the major factors in consumer decision making. While there have been many studies regarding green marketing, limited research has been conducted concerning the consumers’ view on ethical issues in the fashion industry and its influence on their purchase behavior (Laroche, et al., 2001; Dickson, 2000; Butler & Francis, 1997). This study looks at the relationships among environmental consciousness, willingness to pay more toward environmentally friendly apparel products and buying behavior among college students. It also examines the effects of fashion involvement, which is considered one of the important values in apparel purchasing behavior. Laroch, et al.’s (2001) conceptual framework serves as a basis for the present research. In this framework, they consider factors that may influence consumers’ willingness to pay more for environmentally friendly products using f..." @default.
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• W2313654816 date "2011-08-01" @default.
• W2313654816 modified "2023-10-12" @default.
• W2313654816 title "Consumers’ Value, Environmental Consciousness, and Willingness to Pay more toward Green-Apparel Products" @default.
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• W2313654816 doi "https://doi.org/10.1080/20932685.2011.10593094" @default.
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