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- W2313661640 abstract "These two sets of comments conclude the discussion of the validity of the Schwerin Analyses of Advertising Effectiveness presented in the preceding issue." @default.
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- W2313661640 date "1965-11-01" @default.
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- W2313661640 title "Concluding Comments on the Schwerin Analyses of Advertising Effectiveness" @default.
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- W2313661640 doi "https://doi.org/10.1177/002224376500200411" @default.
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