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- W2314236436 abstract "The Lakatosian sophisticated methodological falsification framework is introduced, compared with other philosophies of science, and applied to reconstruct marketing science. From this the location and intensity of extant theoretical conflicts are pinpointed and explained, marketing's scientific status evaluated, and implications for research methodology in the discipline discussed." @default.
- W2314236436 created "2016-06-24" @default.
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- W2314236436 date "1985-09-01" @default.
- W2314236436 modified "2023-09-27" @default.
- W2314236436 title "Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction" @default.
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- W2314236436 doi "https://doi.org/10.1177/002224298504900402" @default.
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