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- W2314333710 abstract "The authors argue that what consumers learn from the experience of using products is not a simple matter of discovering objective truth. They frame the problem of learning from experience as a four-stage process (hypothesizing—exposure—encoding—integration) with three moderating factors (familiarity with the domain, motivation to learn, and the ambiguity of the information environment). The framework is used to identify where learning from product consumption experience is most open to managerial influence. The authors discuss strategic tools for managing experiential learning and consider applications to the simulation of learning in concept and pre-test-market product testing." @default.
- W2314333710 created "2016-06-24" @default.
- W2314333710 creator A5041015695 @default.
- W2314333710 creator A5071845711 @default.
- W2314333710 date "1989-04-01" @default.
- W2314333710 modified "2023-10-17" @default.
- W2314333710 title "Managing What Consumers Learn from Experience" @default.
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