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- W2314844516 abstract "Intensive and sustained efforts to counter-market tobacco among teenagers are necessary to negate the friendly familiarity created by tobacco advertising and to communicate the true health and social costs of tobacco use. Counter-marketing campaigns should: highlight a tobacco-free lifestyle as the majority lifestyle of diverse and interesting individuals; explain the dangers of tobacco in a personal, emotional way; offer youth empowerment and control; use multiple voices, strategies, and executions; offer constructive alternatives to tobacco use; and portray smoking as unacceptable and undesirable for everyone. Counter-marketing activities should work in concert with other interventions to alter social norms regarding tobacco." @default.
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- W2314844516 date "2000-01-01" @default.
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- W2314844516 title "Strategies for an Effective Youth Counter-Marketing Program: Recommendations from Commercial Marketing Experts" @default.
- W2314844516 doi "https://doi.org/10.1097/00124784-200006030-00004" @default.
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