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- W2315507586 abstract "This article reviews the demographic and psychographic characteristics of the market for generic brand grocery products. The results of an examination of panel data relating to the purchase behavior for generics are also presented. The implications of the research for marketing practice are discussed." @default.
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- W2315507586 title "The Market for Generic Brand Grocery Products: A Review and Extension" @default.
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- W2315507586 doi "https://doi.org/10.1177/002224298404800108" @default.
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