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- W2315572010 abstract "To test the distraction hypothesis of Festinger and Maccoby, an experiment was conducted in which subjects were shown a videotape containing a television commercial. They were visually or behaviorally distracted during the exposure. The results show that visual and behavioral distractions interfered with recall of the brand name and product type." @default.
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- W2315572010 date "1968-05-01" @default.
- W2315572010 modified "2023-09-27" @default.
- W2315572010 title "Divided Attention and Television Commercials: An Experimental Study" @default.
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- W2315572010 doi "https://doi.org/10.1177/002224376800500209" @default.
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