Matches in SemOpenAlex for { <https://semopenalex.org/work/W2315679831> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W2315679831 abstract "T HE phenomenal rise of radio as a means of reaching and influencing consumers has been paralleled by an almost equal increase in market research in the same field. Today the youngest medium has probably undergone more measurement than any other method of human motivation. The search and desire for a more intelligent use of radio has made these surveys and analyses imperative, for radio is unique in many respects. That these research activities have not been confined strictly to the problem of markets is evidenced by the experimentation to which radio has been subjected in the psychological laboratories. One of the problems fundamental to a better understanding of radio involves the relative effectiveness of material presented visually versus auditorially. This problem has been dealt with prior to the widespread use of radio although the recent work in the field has been accelerated and facilitated to a large extent by radio. Much of the early work was helpful in planning present day research. The eye versus ear problem has many variables and as many approaches from the angle of exploratory techniques. One by one these variables are being tracked down. Just as research methods have improved in the biological sciences so our techniques for studying human behavior have progressed. While some of the early researches on this problem lacked careful control and involved very small groups of subjects confined in many cases to children, they did point the way. Today the superiority of auditory presentation for certain materials has been demonstrated by experimentation involving the use of rigorous controls and refined statistical methods on various age groups both in and out of the laboratory. The agreement maintained from one experiment to the other on this many sided problem is an index to the reliability of the findings. The experimental work of DeWick' at the University of North Carolina, Cantril, Allport2 and Carver3 at Harvard, Stanton4 at Ohio State and Elliott5 at Columbia Univ rsity provides evidence of significance to the advertiser and marketing expert. The findings of these investigators working independently clearly establish the superiority of the auditory mode of presenting advertising copy as measured in terms of immediate and delayed recall and recognition. Furthermore, it has been demonstrated in the Harvard Laboratories that certain material presented auditorially not only is mnore interesting and comprehensible but" @default.
- W2315679831 created "2016-06-24" @default.
- W2315679831 creator A5015996498 @default.
- W2315679831 date "1936-10-01" @default.
- W2315679831 modified "2023-09-23" @default.
- W2315679831 title "Notes on Further Psychological Research in Radio" @default.
- W2315679831 doi "https://doi.org/10.1177/002224293600100211" @default.
- W2315679831 hasPublicationYear "1936" @default.
- W2315679831 type Work @default.
- W2315679831 sameAs 2315679831 @default.
- W2315679831 citedByCount "1" @default.
- W2315679831 crossrefType "journal-article" @default.
- W2315679831 hasAuthorship W2315679831A5015996498 @default.
- W2315679831 hasConcept C126838900 @default.
- W2315679831 hasConcept C127413603 @default.
- W2315679831 hasConcept C144024400 @default.
- W2315679831 hasConcept C144133560 @default.
- W2315679831 hasConcept C154945302 @default.
- W2315679831 hasConcept C15744967 @default.
- W2315679831 hasConcept C162853370 @default.
- W2315679831 hasConcept C180747234 @default.
- W2315679831 hasConcept C18762648 @default.
- W2315679831 hasConcept C202444582 @default.
- W2315679831 hasConcept C2524010 @default.
- W2315679831 hasConcept C2775924081 @default.
- W2315679831 hasConcept C2777601897 @default.
- W2315679831 hasConcept C28719098 @default.
- W2315679831 hasConcept C33923547 @default.
- W2315679831 hasConcept C36289849 @default.
- W2315679831 hasConcept C41008148 @default.
- W2315679831 hasConcept C71924100 @default.
- W2315679831 hasConcept C75630572 @default.
- W2315679831 hasConcept C78519656 @default.
- W2315679831 hasConcept C85973986 @default.
- W2315679831 hasConcept C9652623 @default.
- W2315679831 hasConceptScore W2315679831C126838900 @default.
- W2315679831 hasConceptScore W2315679831C127413603 @default.
- W2315679831 hasConceptScore W2315679831C144024400 @default.
- W2315679831 hasConceptScore W2315679831C144133560 @default.
- W2315679831 hasConceptScore W2315679831C154945302 @default.
- W2315679831 hasConceptScore W2315679831C15744967 @default.
- W2315679831 hasConceptScore W2315679831C162853370 @default.
- W2315679831 hasConceptScore W2315679831C180747234 @default.
- W2315679831 hasConceptScore W2315679831C18762648 @default.
- W2315679831 hasConceptScore W2315679831C202444582 @default.
- W2315679831 hasConceptScore W2315679831C2524010 @default.
- W2315679831 hasConceptScore W2315679831C2775924081 @default.
- W2315679831 hasConceptScore W2315679831C2777601897 @default.
- W2315679831 hasConceptScore W2315679831C28719098 @default.
- W2315679831 hasConceptScore W2315679831C33923547 @default.
- W2315679831 hasConceptScore W2315679831C36289849 @default.
- W2315679831 hasConceptScore W2315679831C41008148 @default.
- W2315679831 hasConceptScore W2315679831C71924100 @default.
- W2315679831 hasConceptScore W2315679831C75630572 @default.
- W2315679831 hasConceptScore W2315679831C78519656 @default.
- W2315679831 hasConceptScore W2315679831C85973986 @default.
- W2315679831 hasConceptScore W2315679831C9652623 @default.
- W2315679831 hasLocation W23156798311 @default.
- W2315679831 hasOpenAccess W2315679831 @default.
- W2315679831 hasPrimaryLocation W23156798311 @default.
- W2315679831 hasRelatedWork W1010956916 @default.
- W2315679831 hasRelatedWork W1806408992 @default.
- W2315679831 hasRelatedWork W1849187546 @default.
- W2315679831 hasRelatedWork W2003958690 @default.
- W2315679831 hasRelatedWork W2023351395 @default.
- W2315679831 hasRelatedWork W2044775020 @default.
- W2315679831 hasRelatedWork W2053801996 @default.
- W2315679831 hasRelatedWork W2061098177 @default.
- W2315679831 hasRelatedWork W2068361655 @default.
- W2315679831 hasRelatedWork W2076636996 @default.
- W2315679831 hasRelatedWork W2123155406 @default.
- W2315679831 hasRelatedWork W2165265085 @default.
- W2315679831 hasRelatedWork W2258869037 @default.
- W2315679831 hasRelatedWork W2314558112 @default.
- W2315679831 hasRelatedWork W2318837360 @default.
- W2315679831 hasRelatedWork W2331834156 @default.
- W2315679831 hasRelatedWork W2335065001 @default.
- W2315679831 hasRelatedWork W2561083987 @default.
- W2315679831 hasRelatedWork W2604664958 @default.
- W2315679831 hasRelatedWork W2462975529 @default.
- W2315679831 isParatext "false" @default.
- W2315679831 isRetracted "false" @default.
- W2315679831 magId "2315679831" @default.
- W2315679831 workType "article" @default.