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- W2316084803 abstract "In this historical note we find a direct application of Frederick W. Taylor's scientific management concepts to early sales management, scientific marketing management, and modem marketing management. The authors of this article review the applications of scientific management to marketing during the period from approximately World War I to the depression of the early 1930s, and they show how the first large-scale application of management concepts came about." @default.
- W2316084803 created "2016-06-24" @default.
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- W2316084803 date "1967-01-01" @default.
- W2316084803 modified "2023-09-27" @default.
- W2316084803 title "Marketing Management Concepts Yesterday and Today" @default.
- W2316084803 cites W2050803806 @default.
- W2316084803 doi "https://doi.org/10.1177/002224296703100103" @default.
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