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- W2317255600 abstract "Problem Statement: Huge data makes it difficult to get relevant information to reach employees for engagement and maximum productivity Research Questions: To analyze the internal communication strategies of Pune Retail stores in managing and motivating employees. Purpose of the Study: Whether internal communication in retail stores motivated the employees and whether it really helped them serve customers better. Research Methods: Personal Interviews were conducted at Pantaloons, Big Bazaar, Archies, Esprit, More, Lifestyle, Pune Secondary research regarding internal communication and retailing was conducted Research Surveys conducted by the batch of 2011-2013 in some retail stores in Pune Findings: Internal communication plays a very important role in motivating employees to perform better and to attend to customers, which in turn increases customer footfalls. Communication has to be largely oral either face to face or telephonically for greater effectiveness while key messages can be reinforced through the written medium. Conclusions: Interpersonal, dialogic communication remains important throughout the organization. When the vision and the employees’ role in fulfilling it is made clear to them, employees are motivated to work towards its attainment communication satisfaction has a positive correlaion with job satisfaction, organizational identification and commitment, and satisfaction with work relationships." @default.
- W2317255600 created "2016-06-24" @default.
- W2317255600 creator A5033258818 @default.
- W2317255600 date "2014-05-14" @default.
- W2317255600 modified "2023-09-23" @default.
- W2317255600 title "Motivating employees through internal communication satisfaction in the retail sector in Pune" @default.
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- W2317255600 doi "https://doi.org/10.15405/epsbs.2014.05.19" @default.
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