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• W2317380849 abstract "This article reviews the development of advertising response theories including the hierarchy of effects and low involvement learning models. By combining concepts from several areas, a new “integrated information response model” is proposed that appears to be in close accord with existing evidence." @default.
• W2317380849 created "2016-06-24" @default.
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• W2317380849 date "1982-01-01" @default.
• W2317380849 modified "2023-10-18" @default.
• W2317380849 title "Information Response Models: An Integrated Approach" @default.
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• W2317380849 doi "https://doi.org/10.2307/1251162" @default.
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