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- W2317502693 abstract "Abstract EXPANSION of consumer demand through various forms of advertising has attracted increased attention of many agricultural commodity groups during the current decade. Five years ago, eleven hundred farm groups in this country spent some $75 million in various commodity promotional efforts (Frye et al., 1962). It is estimated that today similar groups number over twelve hundred and have an annual budget over $90 million. 2 Numerous methods are being used to evaluate the effectiveness of promotional efforts. Evaluations are generally based on the extent to which sales volume is expanded after promoting the product. Basically, the idea of measuring increased sales is sound, if handled properly. However, accurate measurement of increased sales due solely to a particular promotional effort is not an easy task because of the many variables that may be relevant, i.e., price, season, location, previous promotional efforts, etc. In addition, considerable caution should be exercised before making general …" @default.
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- W2317502693 date "1966-03-01" @default.
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- W2317502693 title "Egg Promotion: A Controlled Experiment Evaluation" @default.
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- W2317502693 doi "https://doi.org/10.3382/ps.0450226" @default.
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