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- W2317686937 abstract "There are not vast research about how companies can internally manage their brands in order to optimize their performance and value. This paper uses brand management system (BMS) to analyze performance of firms in internal management to support brand creation and related activities. Using BMS firms can find effective ways to increase their competitiveness in market. Results of this study showed that BMS is an effective strategy in brand management." @default.
- W2317686937 created "2016-06-24" @default.
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- W2317686937 date "2014-06-01" @default.
- W2317686937 modified "2023-09-27" @default.
- W2317686937 title "Managing Brand and Competition Capacity of Firms" @default.
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- W2317686937 doi "https://doi.org/10.12816/0018399" @default.
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