Matches in SemOpenAlex for { <https://semopenalex.org/work/W2317897377> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W2317897377 endingPage "509" @default.
- W2317897377 startingPage "493" @default.
- W2317897377 abstract "The veneration of brands as part of “brand communities” reflects the expansion of consumerism in advanced capitalism. But what is it about brand communities that set them apart from other community types? It is argued that brand communities differ from other types of communities in one important respect – the community is a secondary, rather than primary, effect of brand community association. In other words, the brand as symbol precedes the emergence of the brand community, rather than the symbol being employed (in a totemic fashion) to represent a pre-existing community as in other types of community. This realization opens the way for understanding the specific dynamics that characterize brand communities, particularly in their relationship with the corporate entities that legally own brands and market the branded products, and also with wider social trends where the brand comes to possess an iconic, mythic significance. It will be argued that, contrary to the recent trend in the brand community literature to view all manner of brand-oriented group activities as examples of brand communities, there are specific features that set brand communities apart from other types of community configurations. As a consequence, some of the examples put forward by analysts as brand communities might have brand community aspects, but are in fact primarily other types of community formations, such as subcultures and hobby groups. It is suggested that brand communities be viewed as a part of a continuum, with some groups according with the ideal type of brand community more than others. This is not merely important for classification purposes, but is important analytically, as it is contended that brand communities have a unique set of dynamics that sets them aside from other types of community formations." @default.
- W2317897377 created "2016-06-24" @default.
- W2317897377 creator A5012878720 @default.
- W2317897377 creator A5037597469 @default.
- W2317897377 date "2014-04-04" @default.
- W2317897377 modified "2023-09-27" @default.
- W2317897377 title "When totems beget clans: The brand symbol as the defining marker of brand communities" @default.
- W2317897377 cites W152904512 @default.
- W2317897377 cites W1570754225 @default.
- W2317897377 cites W2014350505 @default.
- W2317897377 cites W2016813894 @default.
- W2317897377 cites W2022962829 @default.
- W2317897377 cites W2037069089 @default.
- W2317897377 cites W2080781323 @default.
- W2317897377 cites W2121461437 @default.
- W2317897377 cites W2128030799 @default.
- W2317897377 cites W2132663861 @default.
- W2317897377 cites W2135856408 @default.
- W2317897377 cites W2146689368 @default.
- W2317897377 cites W2273905342 @default.
- W2317897377 cites W4211068185 @default.
- W2317897377 cites W4301761671 @default.
- W2317897377 doi "https://doi.org/10.1177/1469540514528194" @default.
- W2317897377 hasPublicationYear "2014" @default.
- W2317897377 type Work @default.
- W2317897377 sameAs 2317897377 @default.
- W2317897377 citedByCount "21" @default.
- W2317897377 countsByYear W23178973772014 @default.
- W2317897377 countsByYear W23178973772015 @default.
- W2317897377 countsByYear W23178973772016 @default.
- W2317897377 countsByYear W23178973772017 @default.
- W2317897377 countsByYear W23178973772018 @default.
- W2317897377 countsByYear W23178973772019 @default.
- W2317897377 countsByYear W23178973772020 @default.
- W2317897377 countsByYear W23178973772022 @default.
- W2317897377 countsByYear W23178973772023 @default.
- W2317897377 crossrefType "journal-article" @default.
- W2317897377 hasAuthorship W2317897377A5012878720 @default.
- W2317897377 hasAuthorship W2317897377A5037597469 @default.
- W2317897377 hasConcept C112698675 @default.
- W2317897377 hasConcept C134400042 @default.
- W2317897377 hasConcept C136006765 @default.
- W2317897377 hasConcept C144024400 @default.
- W2317897377 hasConcept C144133560 @default.
- W2317897377 hasConcept C152455256 @default.
- W2317897377 hasConcept C162853370 @default.
- W2317897377 hasConcept C19165224 @default.
- W2317897377 hasConcept C199360897 @default.
- W2317897377 hasConcept C205971072 @default.
- W2317897377 hasConcept C2775834023 @default.
- W2317897377 hasConcept C2780144342 @default.
- W2317897377 hasConcept C41008148 @default.
- W2317897377 hasConcept C52826635 @default.
- W2317897377 hasConcept C57375061 @default.
- W2317897377 hasConcept C71508700 @default.
- W2317897377 hasConceptScore W2317897377C112698675 @default.
- W2317897377 hasConceptScore W2317897377C134400042 @default.
- W2317897377 hasConceptScore W2317897377C136006765 @default.
- W2317897377 hasConceptScore W2317897377C144024400 @default.
- W2317897377 hasConceptScore W2317897377C144133560 @default.
- W2317897377 hasConceptScore W2317897377C152455256 @default.
- W2317897377 hasConceptScore W2317897377C162853370 @default.
- W2317897377 hasConceptScore W2317897377C19165224 @default.
- W2317897377 hasConceptScore W2317897377C199360897 @default.
- W2317897377 hasConceptScore W2317897377C205971072 @default.
- W2317897377 hasConceptScore W2317897377C2775834023 @default.
- W2317897377 hasConceptScore W2317897377C2780144342 @default.
- W2317897377 hasConceptScore W2317897377C41008148 @default.
- W2317897377 hasConceptScore W2317897377C52826635 @default.
- W2317897377 hasConceptScore W2317897377C57375061 @default.
- W2317897377 hasConceptScore W2317897377C71508700 @default.
- W2317897377 hasIssue "2" @default.
- W2317897377 hasLocation W23178973771 @default.
- W2317897377 hasOpenAccess W2317897377 @default.
- W2317897377 hasPrimaryLocation W23178973771 @default.
- W2317897377 hasRelatedWork W1554886582 @default.
- W2317897377 hasRelatedWork W2038743449 @default.
- W2317897377 hasRelatedWork W2131172543 @default.
- W2317897377 hasRelatedWork W2317897377 @default.
- W2317897377 hasRelatedWork W2364477479 @default.
- W2317897377 hasRelatedWork W2485679891 @default.
- W2317897377 hasRelatedWork W3022268752 @default.
- W2317897377 hasRelatedWork W3157365306 @default.
- W2317897377 hasRelatedWork W4211010859 @default.
- W2317897377 hasRelatedWork W2188480904 @default.
- W2317897377 hasVolume "16" @default.
- W2317897377 isParatext "false" @default.
- W2317897377 isRetracted "false" @default.
- W2317897377 magId "2317897377" @default.
- W2317897377 workType "article" @default.