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- W2318456925 abstract "The writer reviews applications of mathematical models to European marketing problems selected because they foreshadow or complement comparable problems in the United States." @default.
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- W2318456925 date "1964-02-01" @default.
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- W2318456925 title "Operations Research in European Marketing" @default.
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- W2318456925 doi "https://doi.org/10.1177/002224376400100103" @default.
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