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- W2319316872 abstract "The emergence of the latest form of aggressive, low price retailer— the catalog showroom merchandiser—has ignited a controversy over comparative price advertising. This paper considers that problem within the context of existing literature and presents results of a survey of catalog showroom customers." @default.
- W2319316872 created "2016-06-24" @default.
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- W2319316872 date "1979-06-01" @default.
- W2319316872 modified "2023-09-24" @default.
- W2319316872 title "The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices" @default.
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- W2319316872 doi "https://doi.org/10.1177/002224297904300309" @default.
- W2319316872 hasPublicationYear "1979" @default.
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