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- W2319318531 abstract "A survey was conducted to determine whether a lack of executive agreement with published theory is a significant impediment to field implementation of formalized marketing planning in various sized firms. There was substantial agreement regarding the adequacy of published statements about the nature of formalized planning." @default.
- W2319318531 created "2016-06-24" @default.
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- W2319318531 date "2015-01-01" @default.
- W2319318531 modified "2023-09-27" @default.
- W2319318531 title "Toward Promotion of the Marketing Planning Process" @default.
- W2319318531 doi "https://doi.org/10.1007/978-3-319-16946-0_164" @default.
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