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- W2319882626 abstract "New health care services are salient in the supply chain. The market success of new health care services depends on the knowledge-based view to integrate organizational knowledge and attain service innovation performance. This study suggests that the hospitals integrate total market orientation and entrepreneurial orientation as organizational knowledge to sustain marketing operations advantages and achieve market performance in the new health care service supply chain." @default.
- W2319882626 created "2016-06-24" @default.
- W2319882626 creator A5062537678 @default.
- W2319882626 date "2014-01-01" @default.
- W2319882626 modified "2023-09-23" @default.
- W2319882626 title "TOTAL MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND NEW HEALTH CARE SERVICES IN THE SUPPLY CHAIN" @default.
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