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- W2319993194 abstract "This study aims to investigate national images of South Korea held by Americans. Surveys were conducted with American students, dividing the national images into three sub-types: 1) freeassociation image, 2) knowledge-based image, and 3) feeling-based image. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Furthermore, it takes a long time to change an established image, particularly to a positive image from a negative one. According to the results, the images of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, Americans did not appropriately evaluate South Korea’s economic and social development, basing their images on facts of the past. American students did not recognize South Korea as a leading country in Asia, paying little attention to South Korea compared to China or Japan. We believe that it is necessary to consider these situations in future efforts to enhance the national image of South Korea." @default.
- W2319993194 created "2016-06-24" @default.
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- W2319993194 date "2011-04-01" @default.
- W2319993194 modified "2023-09-27" @default.
- W2319993194 title "National Images of South Korea Held by American Students: Focusing on University Students in Texas" @default.
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- W2319993194 doi "https://doi.org/10.17279/jkagee.2011.19.1.105" @default.
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