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- W2320007288 abstract "This study develops and empirically tests a model for understanding food consumers' health information seeking behaviour. Data were collected from 504 food consumers using a nationally representative consumer panel. The obtained Lisrel results suggest that consumers' product-specific health information seeking is positively affected by general food involvement and by usability of product-specific health information. Moreover, product-specific health information seeking and product-specific health information complexity are both positively related to post-purchase health-related dissonance. This link between information complexity and post-purchase dissonance has implications for marketers of food products since our results suggest that consumers might avoid purchasing the same food item again if post-purchase dissonance is experienced." @default.
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- W2320007288 date "2013-01-01" @default.
- W2320007288 modified "2023-10-18" @default.
- W2320007288 title "Antecedents and Consequences of Consumers' Response to Health Information Complexity" @default.
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- W2320007288 doi "https://doi.org/10.1080/10454446.2013.739553" @default.
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