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- W2320560706 abstract "Many businesses appear on the American marketing scene every year, to help the consumer in the fulfillment of his needs, wants, and desires. Most eventually fail, or at best survive in a marginal fashion; a few become pre-eminently successful. An intriguing and ever present question is what makes for the difference. One possible approach in the search for the “extra” ingredient may lie in the marketing policy formulation process as carried on by management within successful firms. Using this particular orientation, three key marketing policies have been woven into this brief history of the Jewel Tea Company." @default.
- W2320560706 created "2016-06-24" @default.
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- W2320560706 date "1958-04-01" @default.
- W2320560706 modified "2023-09-27" @default.
- W2320560706 title "A Brief Marketing History of the Jewel Tea Company" @default.
- W2320560706 doi "https://doi.org/10.1177/002224295802200402" @default.
- W2320560706 hasPublicationYear "1958" @default.
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