Matches in SemOpenAlex for { <https://semopenalex.org/work/W2320637025> ?p ?o ?g. }
Showing items 1 to 54 of
54
with 100 items per page.
- W2320637025 endingPage "47" @default.
- W2320637025 startingPage "39" @default.
- W2320637025 abstract "De nombreuses entreprises ont desormais recours aux outils du marketing relationnel pour nouer des rapports privilegies avec leur clientele. Dans un contexte de competition croissante pour la ressource strategique “ client ” , la simple utilisation des instruments et structures developpes par le marketing relationnel est toutefois devenue insuffisante. Si l’entreprise veut etablir des relations durables avec ses clients, elle doit adopter un marketing relationnel veritablement oriente vers le client et appliquer les principes d’une telle approche de maniere systematique. L’article enonce huit principes sur lesquels doit reposer le marketing relationnel pour etre veritablement efficace." @default.
- W2320637025 created "2016-06-24" @default.
- W2320637025 creator A5041843463 @default.
- W2320637025 creator A5067703861 @default.
- W2320637025 date "2003-07-01" @default.
- W2320637025 modified "2023-10-13" @default.
- W2320637025 title "Les facteurs de réussite du marketing relationnel" @default.
- W2320637025 cites W1967856994 @default.
- W2320637025 cites W1991670833 @default.
- W2320637025 cites W2096838238 @default.
- W2320637025 cites W2276178866 @default.
- W2320637025 cites W2333229230 @default.
- W2320637025 doi "https://doi.org/10.7193/dm.031.39.47" @default.
- W2320637025 hasPublicationYear "2003" @default.
- W2320637025 type Work @default.
- W2320637025 sameAs 2320637025 @default.
- W2320637025 citedByCount "13" @default.
- W2320637025 countsByYear W23206370252012 @default.
- W2320637025 countsByYear W23206370252013 @default.
- W2320637025 countsByYear W23206370252014 @default.
- W2320637025 countsByYear W23206370252016 @default.
- W2320637025 countsByYear W23206370252018 @default.
- W2320637025 countsByYear W23206370252019 @default.
- W2320637025 countsByYear W23206370252022 @default.
- W2320637025 countsByYear W23206370252023 @default.
- W2320637025 crossrefType "journal-article" @default.
- W2320637025 hasAuthorship W2320637025A5041843463 @default.
- W2320637025 hasAuthorship W2320637025A5067703861 @default.
- W2320637025 hasConcept C142362112 @default.
- W2320637025 hasConcept C15708023 @default.
- W2320637025 hasConcept C17744445 @default.
- W2320637025 hasConceptScore W2320637025C142362112 @default.
- W2320637025 hasConceptScore W2320637025C15708023 @default.
- W2320637025 hasConceptScore W2320637025C17744445 @default.
- W2320637025 hasLocation W23206370251 @default.
- W2320637025 hasOpenAccess W2320637025 @default.
- W2320637025 hasPrimaryLocation W23206370251 @default.
- W2320637025 hasRelatedWork W1013667899 @default.
- W2320637025 hasRelatedWork W11365241 @default.
- W2320637025 hasRelatedWork W1589203209 @default.
- W2320637025 hasRelatedWork W2557454913 @default.
- W2320637025 hasRelatedWork W2559405764 @default.
- W2320637025 hasRelatedWork W2603296253 @default.
- W2320637025 hasRelatedWork W2748952813 @default.
- W2320637025 hasRelatedWork W2899084033 @default.
- W2320637025 hasRelatedWork W828925460 @default.
- W2320637025 hasRelatedWork W93312527 @default.
- W2320637025 hasVolume "31" @default.
- W2320637025 isParatext "false" @default.
- W2320637025 isRetracted "false" @default.
- W2320637025 magId "2320637025" @default.
- W2320637025 workType "article" @default.