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- W2321390121 abstract "This study explores market orientation in the Tourism and Travel companies. Authors hypothesized a positive relationship between market orientation and four organizational factors, including professional commitment, professional education, and professional ethics of the senior management team, and organizational entrepreneurship, and also the three environmental factors, including perceptions of two states of competition and the demand. The study also examines the relationship between market orientation and Organizational Performance. Data from top Tourism and Travel Companies was collected and was used to empirically test the hypothesized relationships." @default.
- W2321390121 created "2016-06-24" @default.
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- W2321390121 date "2013-01-01" @default.
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- W2321390121 title "Market Orientation and Organizational Performance in Tourism and Travel Industry" @default.
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- W2321390121 doi "https://doi.org/10.9790/487x-1021726" @default.
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