Matches in SemOpenAlex for { <https://semopenalex.org/work/W2321456593> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W2321456593 endingPage "43" @default.
- W2321456593 startingPage "43" @default.
- W2321456593 abstract "This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a “single stimulus” such as the “company” or the “company’s products / services.” However, in the case of the “recommendation to friend” question of the NPS system there are two stimuli namely the “company product/service” and the influence of “friends.” Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as “overall satisfaction” or “repurchase.” Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as “detractors” when in fact they are “ambivalent customers.” Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli)." @default.
- W2321456593 created "2016-06-24" @default.
- W2321456593 creator A5030595490 @default.
- W2321456593 creator A5053059865 @default.
- W2321456593 creator A5085499559 @default.
- W2321456593 creator A5086384450 @default.
- W2321456593 date "2016-01-31" @default.
- W2321456593 modified "2023-10-16" @default.
- W2321456593 title "Solving the Mystery of Consistent Negative/Low Net Promoter Score (NPS) in Cross-Cultural Marketing Research" @default.
- W2321456593 doi "https://doi.org/10.15830/amj.2016.17.4.43" @default.
- W2321456593 hasPublicationYear "2016" @default.
- W2321456593 type Work @default.
- W2321456593 sameAs 2321456593 @default.
- W2321456593 citedByCount "8" @default.
- W2321456593 countsByYear W23214565932017 @default.
- W2321456593 countsByYear W23214565932019 @default.
- W2321456593 countsByYear W23214565932020 @default.
- W2321456593 countsByYear W23214565932022 @default.
- W2321456593 countsByYear W23214565932023 @default.
- W2321456593 crossrefType "journal-article" @default.
- W2321456593 hasAuthorship W2321456593A5030595490 @default.
- W2321456593 hasAuthorship W2321456593A5053059865 @default.
- W2321456593 hasAuthorship W2321456593A5085499559 @default.
- W2321456593 hasAuthorship W2321456593A5086384450 @default.
- W2321456593 hasConcept C11171543 @default.
- W2321456593 hasConcept C112698675 @default.
- W2321456593 hasConcept C144133560 @default.
- W2321456593 hasConcept C15744967 @default.
- W2321456593 hasConcept C162127614 @default.
- W2321456593 hasConcept C162853370 @default.
- W2321456593 hasConcept C180747234 @default.
- W2321456593 hasConcept C2779918689 @default.
- W2321456593 hasConcept C73440236 @default.
- W2321456593 hasConcept C77805123 @default.
- W2321456593 hasConceptScore W2321456593C11171543 @default.
- W2321456593 hasConceptScore W2321456593C112698675 @default.
- W2321456593 hasConceptScore W2321456593C144133560 @default.
- W2321456593 hasConceptScore W2321456593C15744967 @default.
- W2321456593 hasConceptScore W2321456593C162127614 @default.
- W2321456593 hasConceptScore W2321456593C162853370 @default.
- W2321456593 hasConceptScore W2321456593C180747234 @default.
- W2321456593 hasConceptScore W2321456593C2779918689 @default.
- W2321456593 hasConceptScore W2321456593C73440236 @default.
- W2321456593 hasConceptScore W2321456593C77805123 @default.
- W2321456593 hasIssue "4" @default.
- W2321456593 hasLocation W23214565931 @default.
- W2321456593 hasOpenAccess W2321456593 @default.
- W2321456593 hasPrimaryLocation W23214565931 @default.
- W2321456593 hasRelatedWork W2073384041 @default.
- W2321456593 hasRelatedWork W2090104212 @default.
- W2321456593 hasRelatedWork W2556882751 @default.
- W2321456593 hasRelatedWork W2748952813 @default.
- W2321456593 hasRelatedWork W2899084033 @default.
- W2321456593 hasRelatedWork W2963495063 @default.
- W2321456593 hasRelatedWork W2993023700 @default.
- W2321456593 hasRelatedWork W4236736142 @default.
- W2321456593 hasRelatedWork W2086271604 @default.
- W2321456593 hasRelatedWork W3122587220 @default.
- W2321456593 hasVolume "17" @default.
- W2321456593 isParatext "false" @default.
- W2321456593 isRetracted "false" @default.
- W2321456593 magId "2321456593" @default.
- W2321456593 workType "article" @default.