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- W2321563591 abstract "Is a marketing system that maximizes individual choice and stresses individual satisfaction anachronistic in a world with growing awareness of its limited environmental resources? The author believes marketing is about to undergo a profound change by shifting its emphasis to nonmaterial consumption and societal considerations. Several ways are suggested in which marketing might adapt to the changed circumstances brought about by environmental pressures." @default.
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- W2321563591 title "Societal Adaptation: A New Challenge for Marketing" @default.
- W2321563591 doi "https://doi.org/10.1177/002224297103500309" @default.
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