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- W2321844728 abstract "Abstract Time-compressed television advertisements have produced superior recall in college students. The current study indicates that young adults do recall more from time-compressed advertisements, but that elderly adults recall less and middle-aged adults are somewhere in between. These results hold for normal television advertisements as well." @default.
- W2321844728 created "2016-06-24" @default.
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- W2321844728 date "1982-12-01" @default.
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- W2321844728 title "The Effectiveness of Time-Compressed Television Advertisements with Older Adults" @default.
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- W2321844728 doi "https://doi.org/10.1080/00913367.1982.10672821" @default.
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