Matches in SemOpenAlex for { <https://semopenalex.org/work/W2322041909> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W2322041909 abstract "The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experiences are considered to be a critical concept in consumer behaviour and marketing for understanding consumers and to create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. This study seeks to investigate online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards two visual user-generated stimulus: (1) Looks - photographs of individuals modelling their own fashion, and (2) Outfits - digital collages displaying an assortment of products centred around a theme. They are both features which have been created by community members in an online social shopping community, ASOS Fashion Finder. The context of this study was exploratory and utilised a mixed methods approach where 13 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-34, were conducted to identify and understand consumers' online experiential responses and online shopping intentions towards the two visual stimulus. Using the same sample criteria, an online survey with 555 responses was also conducted to measure and test relationships between consumers' experiential responses and shopping intentions. The results of this study provides insight to the experiential states of fashion online consumers for online retail marketing, and contributes knowledge to research literature and theory on online shopping environments and customer experiences." @default.
- W2322041909 created "2016-06-24" @default.
- W2322041909 creator A5009980814 @default.
- W2322041909 date "2015-12-31" @default.
- W2322041909 modified "2023-09-23" @default.
- W2322041909 title "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments" @default.
- W2322041909 hasPublicationYear "2015" @default.
- W2322041909 type Work @default.
- W2322041909 sameAs 2322041909 @default.
- W2322041909 citedByCount "0" @default.
- W2322041909 crossrefType "dissertation" @default.
- W2322041909 hasAuthorship W2322041909A5009980814 @default.
- W2322041909 hasConcept C112698675 @default.
- W2322041909 hasConcept C136764020 @default.
- W2322041909 hasConcept C144133560 @default.
- W2322041909 hasConcept C144430266 @default.
- W2322041909 hasConcept C145420912 @default.
- W2322041909 hasConcept C151730666 @default.
- W2322041909 hasConcept C15744967 @default.
- W2322041909 hasConcept C2778165684 @default.
- W2322041909 hasConcept C2779343474 @default.
- W2322041909 hasConcept C37228920 @default.
- W2322041909 hasConcept C41008148 @default.
- W2322041909 hasConcept C49774154 @default.
- W2322041909 hasConcept C86803240 @default.
- W2322041909 hasConceptScore W2322041909C112698675 @default.
- W2322041909 hasConceptScore W2322041909C136764020 @default.
- W2322041909 hasConceptScore W2322041909C144133560 @default.
- W2322041909 hasConceptScore W2322041909C144430266 @default.
- W2322041909 hasConceptScore W2322041909C145420912 @default.
- W2322041909 hasConceptScore W2322041909C151730666 @default.
- W2322041909 hasConceptScore W2322041909C15744967 @default.
- W2322041909 hasConceptScore W2322041909C2778165684 @default.
- W2322041909 hasConceptScore W2322041909C2779343474 @default.
- W2322041909 hasConceptScore W2322041909C37228920 @default.
- W2322041909 hasConceptScore W2322041909C41008148 @default.
- W2322041909 hasConceptScore W2322041909C49774154 @default.
- W2322041909 hasConceptScore W2322041909C86803240 @default.
- W2322041909 hasLocation W23220419091 @default.
- W2322041909 hasOpenAccess W2322041909 @default.
- W2322041909 hasPrimaryLocation W23220419091 @default.
- W2322041909 hasRelatedWork W1607320340 @default.
- W2322041909 hasRelatedWork W173491306 @default.
- W2322041909 hasRelatedWork W2001264437 @default.
- W2322041909 hasRelatedWork W2011816005 @default.
- W2322041909 hasRelatedWork W2058250147 @default.
- W2322041909 hasRelatedWork W2087378548 @default.
- W2322041909 hasRelatedWork W2112561777 @default.
- W2322041909 hasRelatedWork W2115787447 @default.
- W2322041909 hasRelatedWork W2161962219 @default.
- W2322041909 hasRelatedWork W2181307346 @default.
- W2322041909 hasRelatedWork W2345586420 @default.
- W2322041909 hasRelatedWork W2359916640 @default.
- W2322041909 hasRelatedWork W2581353782 @default.
- W2322041909 hasRelatedWork W2614258573 @default.
- W2322041909 hasRelatedWork W2784299564 @default.
- W2322041909 hasRelatedWork W2907353229 @default.
- W2322041909 hasRelatedWork W2920866430 @default.
- W2322041909 hasRelatedWork W3113995243 @default.
- W2322041909 hasRelatedWork W3204228930 @default.
- W2322041909 hasRelatedWork W1658205880 @default.
- W2322041909 isParatext "false" @default.
- W2322041909 isRetracted "false" @default.
- W2322041909 magId "2322041909" @default.
- W2322041909 workType "dissertation" @default.