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- W2322144418 abstract "This paper reviews research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice. Several implications for promotional decisions are discussed. It is hoped that this review will stimulate further research on, and applications of, memory principles in marketing." @default.
- W2322144418 created "2016-06-24" @default.
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- W2322144418 date "1979-03-01" @default.
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- W2322144418 title "Memory Factors in Consumer Choice: A Review" @default.
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- W2322144418 doi "https://doi.org/10.1177/002224297904300205" @default.
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