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- W2322327963 abstract "Community management has emerged as a new profession since the advent of web 2.0. Professional positions and functions have been consolidated and standardized within corporate communication; consequently, many organizations hire community management services or agencies. This paper discusses the roles of the professionals who are responsible for community management in Spanish advertising and public relations agencies. A survey identified the typical profile of a professional in this field: a woman, aged 25-35 years, journalism degree, with two to three years previous digital media experience. In other words, a young professional with a CV linked to the world of communication." @default.
- W2322327963 created "2016-06-24" @default.
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- W2322327963 date "2016-03-27" @default.
- W2322327963 modified "2023-09-25" @default.
- W2322327963 title "Perfil del community manager en las agencias de publicidad y relaciones públicas de España" @default.
- W2322327963 doi "https://doi.org/10.3145/epi.2016.mar.10" @default.
- W2322327963 hasPublicationYear "2016" @default.
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