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- W2323569661 abstract "Analysis of the potential payoffs from a proposed research project, during a time of tight budgetary constraints, proved helpful in obtaining the required funds and improved the quality of the research itself." @default.
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- W2323569661 date "1977-05-01" @default.
- W2323569661 modified "2023-09-24" @default.
- W2323569661 title "Making Marketing Research Accountable" @default.
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- W2323569661 doi "https://doi.org/10.1177/002224377701400208" @default.
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