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- W2323647544 abstract "This research developed an integrative model to explain the impact of the ethical dimension and bonding on value relationship in the field of services to morocco SMES on inter organizational context. In this article, the authors provide a thorough conceptualization of value relationship and its possible antecedents, i.e., bond relationship; equity drawing on an empirical base of 240 SMEs questionnaires, Structural equations modeling (SEM) is used to evaluate the simultaneous effects of the predictive variables. Implications for marketers' academicians and managers are discussed, and areas for future research are presented. Key word: Equity, social bond, structural bond, value relationship. I. INTRODUCTION: Collaborative processes play an important role in the business marketing literature, as close interaction between buyers and sellers is a key to understanding inter-organizational exchanges. The majority of the academic describing buyer-supplier relationship emphasized Its interactive (Hakansson 1982, Ford & al. 1986), as long term orientation (Griffith & al., 2006; Johnston & al., 2004), source of increased performance, According to ( Ropo and Sauer (2003)), the successful partnership is based on shared value . The strength relation can improved operational performance outcomes or facilitate to acquire a competitive advantage for the involved parties (Day, 2000; Krause et al., 2007)" @default.
- W2323647544 created "2016-06-24" @default.
- W2323647544 creator A5070197073 @default.
- W2323647544 date "2013-01-01" @default.
- W2323647544 modified "2023-10-04" @default.
- W2323647544 title "Value creation in relationship exchange explication by Ethical Approach: an application in the field of services To Moroccan SMES" @default.
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- W2323647544 doi "https://doi.org/10.9790/487x-1256977" @default.
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