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- W2323767145 abstract "This article presents the results of an experimental study of the dynamics of attitude development toward a new brand. The role of consumer familiarity with a new brand name in evaluation of produc..." @default.
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- W2323767145 date "1971-11-01" @default.
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- W2323767145 title "The Influence of Brand Ambiguity on Brand Attitude Development" @default.
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- W2323767145 doi "https://doi.org/10.2307/3150236" @default.
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