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- W2323774618 abstract "The author addresses the importance of culture and mutual relationship between culture and media, stressing the fact that media themselves have become an integral part of the culture of modern society. He also deals with the important role of culture in the media and analyzes the factors which mainly influence the quality of media culture. Specifically, he highlights the aspect of commercialization of media, which results mainly from the dual nature of the media market. Besides, he refers to the impact of the factor of globalization and concentration of media ownership. Consequently, publicservice media have been gradually landing up in a difficult position. In conclusion, he points out the need of optimal accomplishment of all the basic functions of media regardless the form of ownership." @default.
- W2323774618 created "2016-06-24" @default.
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- W2323774618 date "2014-01-01" @default.
- W2323774618 modified "2023-09-23" @default.
- W2323774618 title "MEDIA AND CULTURE" @default.
- W2323774618 hasPublicationYear "2014" @default.
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