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- W2323820633 abstract "Data for this investigation of variables influencing brand switching were obtained in an isolated community in the Midwest where nearly all residents purchased food products from a single source of supply. All residents worked for a single employer, who verified their income levels. This setting provided nearly ideal research conditions." @default.
- W2323820633 created "2016-06-24" @default.
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- W2323820633 date "1972-05-01" @default.
- W2323820633 modified "2023-09-24" @default.
- W2323820633 title "An Exploratory Investigation of Brand Switching" @default.
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- W2323820633 doi "https://doi.org/10.1177/002224377200900219" @default.
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