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• W2324280440 abstract "Nowadays, government affairs micro-blog is really advancing triumphantly. Government affairs micro-blog has features of a more positive information release, an increasing demand of interaction and the gradual appearance of real-name leading, etc. At the same time, there exist problems like unitary information content. To breakthrough the bottlenecks facing the development of government affairs microblog in colleges and universities, we should have it closely combined with the practical work in colleges and universities, carry out information release working mechanism, improve the enthusiasm of the participants, implement the content settling and managing mechanism of micro-blog, and actively carry out the policy of real-name micro-blog among leading cadres. KEYWORD: Uiversities and Colleges; Gvernment affairs micro-blog International Conference on Industrial Technology and Management Science (ITMS 2015) © 2015. The authors Published by Atlantis Press 348 blog and no specific college’s own characteristics. Government affairs micro-blog is not employed as an effective instrument in the management, ideological and political education work of college students, but is merely used as a kind of emergency tool. 1.4 Real-name leading gradually appears Here comes the good news: staffs at the core of leadership in many colleges and universities, especially elite schools, have gradually been aware of the positive role played by microblog in carrying forward the social positive energy, such as propaganda explanation, public opinion guidance, communication with each other and humanistic care. The phenomenon of leaders’ using weibo under real name gradually arises and is flourishing; some even have driven the enthusiasm of weibo among all the teachers and students. 2 THE DEVELOPMENTAL BOTTLENECK FACING THE UNIVERSITY ADMINISTRATIVE MICRO-BLOGGING In the process of progression, government affairs micro-blog in colleges and universities also faces some developmental bottleneck. Problems arose in the operation process of government affairs microblog that confuse relevant staff members in colleges and universities. These problems and the confusion they brought greatly affect the long-term healthy development of government affairs micro-blog directly or indirectly. 2.1 The lack of effective connection with actual work Due to different functions, different college teaching and managing departments have different understanding and use of weibo. But the common problem is that there is no effective connection between the work of the department and the unique function of weibo, and that there hasn’t formed a long-term benign interactional mechanism. Specific performance is, on the one hand, the use of weibo is often confined within the school propaganda and other related departments; the employment in other functional departments at school is not ubiquitous. The use of weibo by propaganda departments of universities and colleges, on the other hand, tends to be temporary and intermittent, and hasn’t formed a long-term mechanism, thus does not have the continuity and sustainability. 2.2 The confusion of information release and content openness With the application and popularization of weibo in various departments of colleges and universities, a trouble accompanied is that related operating personnel are confused about the information release and content openness. Firstly, they do not know what kind of information can be released by weibo, whether others’ blog content can be transmitted, especially those of big men. If they can, exactly what kind of information can be transmitted. Secondly, there hasn’t formed a unified regulation with regards related information release, especially when it comes to relevant information between different departments. Questions like ‘whether can it be open?’ ‘To what degree can it be open?’ are thorny problems. 2.3 The lack of positive response from students and the social public In many cases, the current development of government affairs micro-blog in colleges and universities is only a single spark, and hasn’t reach a point that can start a prairie fire. The main reason is the lack of active participation of all parties, such as college students, faculty members and the social public.This may be because of the fact that there is always no substantive content in university affairs weibo. It is just considered as a means used for school enlargement and the establishment of a good school image. On the other hand, this is because the propaganda and management of individual universities does not reach the designated position. Some departments and the leadership of government take into account of the possibility that government affairs micro-blog may expose some problems in the practical work of school, influence the school’s reputation and image, and finally get the development of the universities endangered. 2.4 No relevant settlement mechanism for weibo complaint One important reason for the fewer takers of university affairs weibo is probably that there’s no settling mechanism of weibo complaint. This is a general problem facing weibo complaints. On the one hand, the content of the complaint is many and manifold. The result is that they can not be solved comprehensively in a short period of time, only limited to some major events that have a stronger response. The settlement of any tiny complaint, on the other hand, tends to get the involvement of the coordination of multiple teaching and managing departments. The cost of solving the problem is higher." @default.
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• W2324280440 title "The Developmental Bottleneck and Breakthrough of Government Affairs Micro-blog in Colleges and Universities" @default.
• W2324280440 doi "https://doi.org/10.2991/itms-15.2015.83" @default.
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