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- W2324337777 abstract "In this study, 35 women and 18 men completed a detailed questionnaire in order to determine the possible role emotion and individual differences have on the decision to commute by bicycle. Measured affect regarding cycling did not significantly correlate with support for pro-cycling policies. There was, however, a significant interaction between affect regarding cycling and gender when predicting actual time spent using bicycles. Positive affect towards cycling was significantly related to riding time for men, r = .56, but not women, r = .03. This result is intriguing given that men expressed less support for pro-cycling policies, less support for the environmental-social benefits of cycling, but actually spent more time commuting by bicycle than women. Marketing bicycle commuting may need to be considered in light of these gender differences. For some users, a lofty pro-sustainability message may not be as persuasive as advertising the thrills associated with bike commuting." @default.
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- W2324337777 date "2010-09-01" @default.
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- W2324337777 title "The role emotion and gender play in the choice of commuting by bicycle: A preliminary study from Christchurch, New Zealand" @default.
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