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- W2324432867 abstract "THE best approach to the field of chemical market research is to take a few typical marketing studies and follow their development step by step. Let us start by assuming a set of fixed conditions for ease of illustration. 1. A chemical company wishes to determine the economic market within which it can meet all competition, freight rates considered. 2. A company has a new product and wishes to find new applications and new users for the product. 3. The company wishes to review and evaluate present or potential distribution outlets that offer the best and most efficient coverage of their markets for an established product. Determining the Economic Market Let us take the first case: determining the economic market for a product or products. The location of a plant fixes a definite limitation on the markets which that plant can serve more effectively than can its competitors, assuming, of course, equal production costs. ..." @default.
- W2324432867 created "2016-06-24" @default.
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- W2324432867 date "1949-02-21" @default.
- W2324432867 modified "2023-09-27" @default.
- W2324432867 title "Studying the Market" @default.
- W2324432867 doi "https://doi.org/10.1021/cen-v027n008.p490" @default.
- W2324432867 hasPublicationYear "1949" @default.
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