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• W2324456225 abstract "The validation problems inherent in small-sample discriminant analysis are examined. Two recently developed alternatives to the more traditional methods are explained and illustrated in the context of a salesman-selection problem. Concluding discussion covers the applicability of these approaches to other areas of marketing research in which validation is a problem." @default.
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• W2324456225 date "1977-02-01" @default.
• W2324456225 modified "2023-09-28" @default.
• W2324456225 title "Validation of Discriminant Analysis in Marketing Research" @default.
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• W2324456225 doi "https://doi.org/10.1177/002224377701400107" @default.
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