Matches in SemOpenAlex for { <https://semopenalex.org/work/W2324749084> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W2324749084 abstract "Concept tests and product tests do not work. Take a look at their history. Most marketers are aware of thehigh failure rate of new consumer products. Yet the A.C. Nielsen Company, in a study of the introduction of many new products, concluded that for products that survived the first eight months, test markets were a good predictor (correct 75%) of national introductory results.' So when do all of these failures happen? Obviously, they occur at the test market stage. Thus, the track record of pre-test-market screening is poor. And what are the techniques generally used for this screening?--concept testing and product testing. Researchers often try to defend their pretests by saying that when the product was actually introduced it was different from the concept, or that the price was slightly higher or the package changed. This is a copout. If it were true that products when they finally reached the marketplace were always so different from what researchers tested, management would be well advised to conduct no pretesting at all. While radical changes are sometimes made between the diagnostic research stage and test market, this excuse cannot explain away the host of research failures when this condition did not exist. It is time we faced facts in the case of new product screening. The report card shows that more often than not researchers fail to be correct in predicting new product results. What is responsible for this failure? The following discussion examines the reasons for new product failures and the importance of sales forecasting at the pretest stage in this regard. We will also take a look at the debate over whether diagnosis or prediction should be the primary objectives of premarket testing. The question then arises: Why do products succeed? Finally, attention is given to how and why concept and product tests have failed to predict new product sales results and what marketers must do to resolve this very basic problem." @default.
- W2324749084 created "2016-06-24" @default.
- W2324749084 creator A5048239911 @default.
- W2324749084 date "1975-10-01" @default.
- W2324749084 modified "2023-09-25" @default.
- W2324749084 title "Why Concept and Product Tests Fail to Predict New Product Results" @default.
- W2324749084 doi "https://doi.org/10.1177/002224297503900414" @default.
- W2324749084 hasPublicationYear "1975" @default.
- W2324749084 type Work @default.
- W2324749084 sameAs 2324749084 @default.
- W2324749084 citedByCount "11" @default.
- W2324749084 countsByYear W23247490842015 @default.
- W2324749084 countsByYear W23247490842019 @default.
- W2324749084 crossrefType "journal-article" @default.
- W2324749084 hasAuthorship W2324749084A5048239911 @default.
- W2324749084 hasConcept C127413603 @default.
- W2324749084 hasConcept C144133560 @default.
- W2324749084 hasConcept C151730666 @default.
- W2324749084 hasConcept C162853370 @default.
- W2324749084 hasConcept C17744445 @default.
- W2324749084 hasConcept C18762648 @default.
- W2324749084 hasConcept C19351080 @default.
- W2324749084 hasConcept C199539241 @default.
- W2324749084 hasConcept C2524010 @default.
- W2324749084 hasConcept C2777267654 @default.
- W2324749084 hasConcept C2777998198 @default.
- W2324749084 hasConcept C33923547 @default.
- W2324749084 hasConcept C41008148 @default.
- W2324749084 hasConcept C526771534 @default.
- W2324749084 hasConcept C78519656 @default.
- W2324749084 hasConcept C86803240 @default.
- W2324749084 hasConcept C90673727 @default.
- W2324749084 hasConceptScore W2324749084C127413603 @default.
- W2324749084 hasConceptScore W2324749084C144133560 @default.
- W2324749084 hasConceptScore W2324749084C151730666 @default.
- W2324749084 hasConceptScore W2324749084C162853370 @default.
- W2324749084 hasConceptScore W2324749084C17744445 @default.
- W2324749084 hasConceptScore W2324749084C18762648 @default.
- W2324749084 hasConceptScore W2324749084C19351080 @default.
- W2324749084 hasConceptScore W2324749084C199539241 @default.
- W2324749084 hasConceptScore W2324749084C2524010 @default.
- W2324749084 hasConceptScore W2324749084C2777267654 @default.
- W2324749084 hasConceptScore W2324749084C2777998198 @default.
- W2324749084 hasConceptScore W2324749084C33923547 @default.
- W2324749084 hasConceptScore W2324749084C41008148 @default.
- W2324749084 hasConceptScore W2324749084C526771534 @default.
- W2324749084 hasConceptScore W2324749084C78519656 @default.
- W2324749084 hasConceptScore W2324749084C86803240 @default.
- W2324749084 hasConceptScore W2324749084C90673727 @default.
- W2324749084 hasLocation W23247490841 @default.
- W2324749084 hasOpenAccess W2324749084 @default.
- W2324749084 hasPrimaryLocation W23247490841 @default.
- W2324749084 hasRelatedWork W1409948686 @default.
- W2324749084 hasRelatedWork W1552792928 @default.
- W2324749084 hasRelatedWork W1678167192 @default.
- W2324749084 hasRelatedWork W1944339993 @default.
- W2324749084 hasRelatedWork W1966781134 @default.
- W2324749084 hasRelatedWork W1969385673 @default.
- W2324749084 hasRelatedWork W2005766583 @default.
- W2324749084 hasRelatedWork W2071228170 @default.
- W2324749084 hasRelatedWork W2282824751 @default.
- W2324749084 hasRelatedWork W2318020347 @default.
- W2324749084 hasRelatedWork W2318267034 @default.
- W2324749084 hasRelatedWork W2331062508 @default.
- W2324749084 hasRelatedWork W259967099 @default.
- W2324749084 hasRelatedWork W2613959718 @default.
- W2324749084 hasRelatedWork W2891509955 @default.
- W2324749084 hasRelatedWork W2993502487 @default.
- W2324749084 hasRelatedWork W86942489 @default.
- W2324749084 hasRelatedWork W238802051 @default.
- W2324749084 hasRelatedWork W2606230607 @default.
- W2324749084 hasRelatedWork W318567440 @default.
- W2324749084 isParatext "false" @default.
- W2324749084 isRetracted "false" @default.
- W2324749084 magId "2324749084" @default.
- W2324749084 workType "article" @default.