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• W2324798569 abstract "The author discusses the use of the linear logit model in marketing research. A brief review of the linear logit model focuses on model formulation, estimation, evaluation, and inference procedures. Some of the underlying properties of the linear logit model which have not received due attention in marketing research are examined. Also presented are some recent developments in testing for independence of irrelevant alternatives, discrete choice models free of this assumption, modification to the standard logit model to account more adequately for specification errors, and logit estimation procedures in choice-based sampling. The author concludes by identifying several directions for future research in this area." @default.
• W2324798569 created "2016-06-24" @default.
• W2324798569 creator A5086085451 @default.
• W2324798569 date "1984-02-01" @default.
• W2324798569 modified "2023-09-25" @default.
• W2324798569 title "The Use of Linear Logit Models in Marketing Research" @default.
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• W2324798569 doi "https://doi.org/10.1177/002224378402100103" @default.
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