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• W2324843480 abstract "New voices are being heard and new questions are being asked within the field of public relations. However, in its present multifaceted state, public relations research is still struggling with recurring questions regarding academic and practical contributions. This position article presents some common starting points for a public relations identity for the 2010s aiming to preserve both consistency and multiplicity. We argue that public relations should be studied as a social activity in its own right and that it must be understood in relation to its societal context. Furthermore, we point to some concepts (trust, legitimacy, understanding and reflection) that are crucial to understanding public relations practice. We also argue that issues of power, behavior, and language have to be dealt with if public relations is to be taken seriously as an academic field. Building on these ideas we make some suggestions for empirical research. Finally, we propose, on a philosophical level, to develop a critical realist framework in order to study public relations scientifically." @default.
• W2324843480 created "2016-06-24" @default.
• W2324843480 creator A5013134114 @default.
• W2324843480 creator A5048410463 @default.
• W2324843480 date "2012-04-11" @default.
• W2324843480 modified "2023-09-27" @default.
• W2324843480 title "A public relations identity for the 2010s" @default.
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• W2324843480 doi "https://doi.org/10.1177/2046147x11435083" @default.
• W2324843480 hasPublicationYear "2012" @default.
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