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- W2325399706 abstract "Both the petroleum industry and food chains face the recurring problem of choosing between a large sales volume at relatively low profit margins, and a lower sales volume at a current higher profit margin. In this article, the author discusses selected marketing studies in which it was possible to estimate the “optimum” market share under various competitive conditions. The underlying principles may have wide application for marketing planners." @default.
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- W2325399706 title "The Most Profitable Market Share Objectives" @default.
- W2325399706 doi "https://doi.org/10.1177/002224296102500411" @default.
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