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- W2325437170 abstract "The key determinant of the business performance in service industry is the service quality. In this paper an attempt has been made to study the retail service quality in Kanyakumari District with the help of instrument. The instrument used to measure service quality is the one developed by Dalholkar et.al., (1996). This paper identifies five important dimensions in retail service quality as 'Personal Interaction', 'Reliability', 'Policy', 'Physical Assets' and 'Problem Solving'. The results reveal that retail outlets in Nagercoil and Marthandam are better in providing retail service quality than the retail outlets in other towns of Kanyakumari District. The important determinants of retail service quality gap among the customers is their level of education, occupation and age." @default.
- W2325437170 created "2016-06-24" @default.
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- W2325437170 date "2013-01-01" @default.
- W2325437170 modified "2023-09-27" @default.
- W2325437170 title "A Study on Retail Service Quality with Special Reference to Kanyakumari District" @default.
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- W2325437170 doi "https://doi.org/10.9790/487x-0863742" @default.
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