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• W2325788636 abstract "Social network services(SNSs) have been adopted and diffused by a variety of individuals and organizations across a broad array of society in economy, politics, and culture. Given the increasing importance of SNSs, this study identifies a consumer`s hedonic SNSs using motivation as a key factor for the unprecedented intensity and speed of SNSs adoption and diffusion. A structural equation model is developed by including ten constructs and tested their relations among SNSs users. It is expected that the SNS engagement, caused by hedonic motivation of SNS, lead to intensive adoptions and the consequent dispersal of the adoptions by the users, in order to maximize their hedonic experiences, lead to SNS commitment. The authors discuss the implications of the findings for theory and practice." @default.
• W2325788636 created "2016-06-24" @default.
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• W2325788636 date "2013-06-01" @default.
• W2325788636 modified "2023-09-26" @default.
• W2325788636 title "A Study on Hedonic Using Motivation and Diffusion of Social Network Service" @default.
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• W2325788636 doi "https://doi.org/10.15843/kpapr.27.2.201306.331" @default.
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