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- W2325794494 abstract "This article investigates the use of communication tools in social cause- related marketing, analyzing Integrated Marketing Communication (IMC) as a support for organizational positioning. The objective of this study is to analyze aspects of IMC in companies that adopt social causes, and their effects on institutional and brand image. Palavras-Chave: Comportamento do consumidor, Marketing social, Responsabilidade social da empresa Palabras clave: Comportamiento del Consumidor, Marketing social, Responsabilidad social de la empresa" @default.
- W2325794494 created "2016-06-24" @default.
- W2325794494 creator A5014807631 @default.
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- W2325794494 date "2006-01-01" @default.
- W2325794494 modified "2023-09-27" @default.
- W2325794494 title "LA COMUNICACIÓN INTEGRADA DEL MARKETING EN APOYO AL POSICIONAMIENTO BASADO EN CAUSAS SOCIALES INTEGRATED MARKETING COMMUNICATION AS A SUPPORT FOR POSITIONING BASED ON SOCIAL CAUSES" @default.
- W2325794494 cites W1752007718 @default.
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- W2325794494 hasPublicationYear "2006" @default.
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